Lyxor Asset Management, a wholly owned subsidiary of Société Générale, today announced the appointment of Herman Chen as Head of Lyxor ETF distribution for the Asia Pacific region, based in Hong Kong.
Chen will further promote the Lyxor ETF brand to its institutional client base with a particular focus on sovereign wealth funds. He will also work towards strengthening our ETF franchise awareness in the various regional retail markets.
Chen joins from BlackRock where he was in charge of promoting the IShares product for the past three years to Chinese institutional clients. Prior to that, Chen was with ABN Amro in equity derivatives sales. Herman holds a Bachelor of Business Administration from the National University of Singapore (NUS).
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